White Papers

  • 10 Questions for Technical Entrepreneurs – This white paper provides a list, with explanations, of non-technical (i.e. business and marketing) questions that technical entrepreneurs should consider as they start, grow and manage their business. Sometimes, these are hard questions that have answers or demand approaches outside the comfort zone of technical entrepreneurs. That makes them particularly important to consider, as they may pose much larger challenges than the technology itself.
  • Untangling Innovation – Innovation is defined here as the creation of novelty—an improved product, process, technology, idea, etc.—that is adopted by some group, such as a market, government or cultural unit.  Innovation generally depends on prior discovery of new knowledge, which in turn enables invention of new technology that, when adopted, yields a benefit for adopters of the invention. When applied to new product discovery, innovation work usually follows one of three general strategies: technology push, market pull, or hybrid approaches such as market adjacency work.  All of these approaches can work or fail, depending upon the quality of their execution and how well participants understand the strategy and are aligned around it.
  • Innovation for Technologists (Scientists & Engineers) – A surprisingly important part of innovation is being sure that you are creating something that someone (i.e. customers) actually want. The recognition that folks must want something leads to the observation that adoption is a subjective, not entirely objective process. This in turn leads to the idea that candidate innovations need to be tested to objectively learn whether people want them, adjusting them as needed. An entrepreneur’s opinion alone is insufficient. A recognition that true innovation requires this testing (experimentation) then explains why there are important differences between going concern operations and a startup or new-product development effort.